What we do


Established in 2007, Merlin is the global digital rights agency for the world’s independent label sector.


Our remit is to to ensure that independents have a vehicle to protect and enhance their ability to compete in the ever changing world of digital music.


Acting collectively on behalf of more than 700 members - representing 20,000+ labels and distributors across 47 countries - Merlin allows independent labels effective access to new and emerging digital revenue streams.


For digital services, Merlin offers significant efficiencies: allowing the opportunity to globally license - via a single deal, instead of hundreds of individual local deals –the world’s most important and commercially successful independent music labels.


To date, Merlin has licensed all leading new generation digital music services - helping to ensure that independent music is appropriately valued and protected in the digital market.


Merlin is owned and controlled by a not-for-profit foundation, supervised by a member-elected board representing the wider independent label community. 


Reflecting Merlin’s global scope and ambitions, this board consists of 15 members - five each from North America, Europe and Rest of the World.


Merlin is 100% transparent regarding deal terms.


Once operating costs are covered, all benefits accrued from our commercial agreements are shared equitably amongst our members. Every Merlin member is provided with full details of each licence we sign - informing and empowering their business decisions in the digital marketplace.


Merlin has offices in London and New York, with a head office in Amsterdam.