Merlin enables independents to overcome the historical problems of market fragmentation that have typified the independent music sector. Facilitating this process will open up the market to independent music in a way that creates the opportunity to capture previously unavailable revenue streams.
Merlin is an inclusive model that seeks to improve the trading environment for the rights holders and other key stakeholders in our sector, such as distributors.
Merlin is about enhancing independents' ability to compete in the ever changing market by creating access to new revenue streams for labels and ensuring that services have the access to the widest range of independent repertoire possible.
Merlin:
* Protects the copyrights of our members in light of infringement or abuse.
* Establishes effective access to revenue streams previously unavailable to independents.
* Creates a body that acts as an efficient, broad reaching and direct entry point to our sector.