GLOBAL - INDEPENDENT - DIGITAL

Merlin extends OTTO partnership for another 3 years

3 July, 2019

Merlin, the global digital rights agency for the independent label sector, has extended its partnership with OTTO, the analytics and reporting application that powers its members online dashboard and processes all Digital Service Providers’́ sales reports and streaming activity.

Launched in 2014, the bespoke dashboard allows Merlin’s global membership of independent labels and distributors to securely track and manage all of their Merlin-related activity, including deal information, royalty reporting, market analysis and financial statements.

Chaida Kapfunde, Head of Technology & Development, Merlin, said:

We’re excited to announce the renewal of our partnership with OTTO. As the digital music market evolves, we look forward to our continued collaboration and the opportunity to drive innovation for Merlin members and our partners around the world.”

Eric Namour, founder and CEO of Ottomate Ltd said:

Having worked with and seen an organisation such as Merlin grow in the past 5 years has been a great challenge and of course an honour to be backing our independent community with simplified processes. We are extremely happy to be able to work together for another cycle of data processing and provide further services to the Merlin team and its member base.”

Last week, Merlin announced record-breaking year-on-year payments to members of $845m for the period April 2018 to March 2019 - including $130m generated from settlements and other non-royalty income.

In total, Merlin has paid out more than $2bn to members since opening for business in May 2008, and currently licenses over 25 DSPs globally.

Since 2013, OTTO has been gradually building its reporting and data infrastructure, for the past 7 years offering both frontend services and an API-powered solution for aggregators or labels needing the backbone of reporting and statements processing. It has also built a simple reporting and analytics interface for distributed labels. For more information, please visit www.ottomate.me and http://www.ottomate.me/ottito/