Dubset and Merlin Agree to Partnership Covering Independent Labels
Merlin Deal Expands MixBANK Catalog to Over 30 Million Tracks Across Nearly 40,000 Independent and Major Labels
DubsetMedia, a company bringing transparency, control, and new catalog royalties to rights holders, today announcedthe company has reached an agreement on a partnership with Merlin, the global digital rights agency for the world’s independent label sector. Under the agreement, Dubset will immediately begin identifying and registering Merlin member catalogs for use, allowing those labels and distributors to begin monitoring, managing, and monetizing use of their recordings. A growing number of major music services are now utilizingDubset’s MixBANK™ to ensure the mix and remix content they receivefor distributionis properly cleared and administered.
“Adding Merlin’s members to the extraordinary list of labels (and publishers) now managing their catalogs in MixBANK is an important advancement for independent music and artists everywhere,” notes Bob Barbiere, Chief Strategy Officer and SVP Licensing of Dubset. “A large percentage of thecontent MixBANK is scanning each day comes from Merlin member labels.This partnership will have a pronounced impact on the amount of content Dubset will now clear and distribute to music services for consumers.”
Dubset’s MixBANK™ platform powersreal-time copyright identification, multi-rights holder clearance, and DDEX compliant distribution to some of the highest paying on-demand music services in the world including Apple. The company inked a deal earlier this year with Sony Music Entertainment to manage and monetize its catalog within mix and remix content.
“Mix culture has always accounted for a significant portion of online consumption, and Merlin’s membership represents a wide range of artists at the core of this culture,”points out Charles Caldas, Merlin CEO. “Merlin’s partnership with Dubset is important as it will unlock new revenues for our global membership, and ensure they can realize even greater value from their repertoire - wherever and however it is used online.”
Mix, remix, and other UGC recordings containing rights protected works continues to be produced at a staggering rate, some estimating in excess of ten million hours per year. Due to the massive catalog now represented within MixBANK, the company is experiencing exponential growth in the volume of DJs and content being uploaded daily.
“By creating the technology and tools to put the rights holder in control over UGC, we can increase the size of available music, improve and expand the consumer experience, and grow music’s revenues,” says Stephen White, CEO of Dubset. “The rapid growth in deployment of MixBANK by both major and independent labels demonstrates the desire for those labels to not only protect their artists, but maximize new catalog opportunities and revenues.Adding Merlin to our rapidly growing list of partners is very important to us. The repertoire they represent is highly valued online. This will be an immediate success.”