How it Works

Merlin is not an aggregator.

We operate on a non-exclusive basis, and complement and enhance our members’existing digital business. Our remit is to enhance the value of our members rights in deals that cannot be easily negotiated locally or individually, or are not covered adequately by existing arrangements.

By acting non-exclusively, we offer independent labels and distributors the flexibility to make decisions that bring the greatest value to their business.

Merlin negotiates deals on behalf of its members with digital services. Members can choose to participate in our deals on a case-by-case basis.

Merlin members are responsible for delivering their own content and managing their own marketing on the services.

Merlin manages all accounting, payments and administrative aspects of the deals.