LUCIANA PEGORER PERA (LUCIANA PEGORER)

Executive Director, Delira Musica

(Brazil)

STATEMENT

To increase Merlin’s membership in Brazil . To contribute with an independent Brazilian perspective of independent music company demands in the digital era.

BIO

Graduated in Social Communications at University of the State of Rio de Janeiro, specialization in Cultural Marketing at Cândido Mendes University and MBA in Marketing at IBMEC Business School. Participated in the planning and production of numerous international events, including national tours and open-air concerts to audiences of over 100,000 people for three years she worked at Dell'arte Artistic Productions, in Rio de Janeiro.


Luciana worked for seven years at Warner Music Brazil promoting, launching and disseminating the classical repertoire, jazz and blues, the marketing of Brazilian artists abroad, special projects and the production and launch of the first DVDs from the record company. Working for Warner Music Luciana personally hosted and promoted the artists: tenors Jose Carreras and Placido Domingo, singers Kiri Te Kanawa and Jessye Norman, violinist Maxim Vengerov, vocal group Take 6, guitarists Pat Metheny and Mike Stern, fado singer Misia, among many others. She also worked with Brazilian artists Milton Nascimento, Gilberto Gil and Fafa de Belem, touring abroad. Until 2003, when she founded Delira Musica, worked as flutist having performed and recorded alongside names such as Toninho Horta, Yuri Popoff, Nelson Faria, Vittor Santos, among others.


Luciana is currently the president of ABMI (Brazilian Independent Music Association), a national association that represents over 100 independent record companies all over Brazil.


COMPANY INFO

Founded in 2003, Delira Musica started as a label specialized in classical-jazz-instrumental repertoires, with the aim of promoting high artistic standards of music and to attend a public avid for consistent new releases, promoting quality music selected from the independent music scene.


From an initial catalog of 16 titles, the company dedicated itself to developing the niche of instrumental music, and gained national recognition as a brand that imprints a seal of quality on its releases.
Through the professionalization of independent music production, and production of cultural events and projects that have increased the visibility of the instrumental music scene, Delira Musica achieved growth above the market average, which propelled its catalogue to a number greater than 50 titles since 2006, maintaining an average of 16 launches per year thereafter.
The label Delira Musica has now an extensive catalogue of albums and contents, uniting important works of many leading musicians, arrangers and Brazilian authors. The label performs advisory work on the record business and career development for musicians and artists from all over Brazil.


As agency of cultural production, Delira Musica advises potential sponsoring companies, produces concerts and events, and makes specific projects leading its cast beyond the usual market of selling records.


In 2007, Delira started the label Delira Blues to host a large segment of artists, unheralded in the past decade. And from 2008, after the mark of its fifth anniversary, Delira Musica started a wider range of new releases working not only exclusively with instrumental but always adhering to established quality standards. New authors projects that showed an innovative concept won space in the heart of our brand.