Founder & CEO – Freeme Digital Nigeria
Michael is Founder and CEO of Freeme Digital Ltd. Freeme Digital is the premier Record Label, Label Services & Distribution company in Nigeria with a growing array of artists and labels from across West Africa using the A&R, production, marketing and distribution services of the platform. Michael is also the Founder of The Freeme Space, a state of the art digital production studio and sound stage in Lagos Nigeria. Michael was also the pioneer General Manager for Sony Music Entertainment West Africa, one of the largest record labels in the world. With Sony Music, Michael represented a catalogue of over 5 million records from some of the world’s greatest local and international talents ranging from Afropop superstars such as Wizkid and Davido to global talents such as Beyonce, Michael Jackson, Travis Scott, Future and many more. As well as being involved in the signings of Wizkid and Davido to Sony Music Michael brokered a first of its kind major label catalogue licensing deal with MTN the largest telecommunications company in Africa in April 2018.
In his first foray into the entertainment industry 10 years ago Michael was the CEO of iRoking Ltd (part of the iRoko Partners family). iRoking was set up to re-organise Nigerian music distribution online via its proprietary streaming/download platform iRoking.com. In 2011 Michael oversaw the platforms initial content acquisition effort, signing 50 of Nigeria’s biggest artists to landmark licensing deals, and successfully renegotiating subsequent deals in 2013 before setting up Freeme Digital.
Michael is also currently an Investor/Director in a number of Nigerian startups including the popular Nigerian pop culture platform Vibe.ng