Peter Wright

Founder/CEO , Virtual Label, USA 

Peter has spent his entire car eer in the music business in the independent sector
starting out in post-punk Manchester in 1980 working for Buzzcocks management
company and label New Hormones. In 1982 he moved to New Y ork and worked in
independent distribution at Dutch East India Trading and Caroline Distribution as
well at Sonic Youth’s first label Neutral Records. He also set up his own publicity
& promotion company to represent such key UK labels and artists as Mute
Records, Red Rhino, the Mekons and Cabaret Voltaire. In 1988 he set up Mute
Records New York office and became its Label Manager and then VP of
Operations. In 1996 he moved to Boston, MA as GM for Rykodisc and in 2000
returned to NYC where he became GM of Instinct Records (Moby’s first home).    
 
In 2003 Peter took advantage of his years of independent music business
experience to set up Virtual Label LLC - a service company for artists and indie
labels offering access to physical and digital distribution, marketing and
consulting services. Virtual is owner/partner with Rasputina in their Filthy Bonnet
Recording Co label and with Jon Langford of the Mekons in his Buried Treasure
records label.