Over the course of 15 years in the Music Industry, Thomas Lorain has shaped his experience by working in the international departments of different record companies. He has successively held positions as international sales manager at Wagram Music (94-99), third party licensing manager at Sony Music (99-01), and international label manager of “Labels” and Virgin France at EMI Music (01-06).
Since 2006, Thomas has been managing Naïve’s international strategy, and, in 2008, he also became head of the digital department at Naïve, to handle its business development. Having worked with big international acts (Daft Punk, Air, Interpol and Carla Bruni amongst others), Thomas has evolved permanently with the newest marketing strategies, and experienced firsthand the rise of the internet from viral communication to the management of music communities, as well as witnessing all the experiments in music protection.
Convinced that the best way to develop a label abroad is to invest directly in the markets, he set up all of Naïve’s international network by opening local offices and signing deals with the leading distribution companies in each country. Starting in 2008, he pursued and furthered this strategy in the digital market by signing direct agreements with the main digital platforms worldwide.
Thomas is a member of the French Music Bureau’s commission and in 2009 he began sitting on the SPPF’s digital commission in charge of collective negotiations with local DMS developing new business models.